Email groups are important targets for your promotions, and gaining their support can go a long way in increasing the popularity of your blog.
Major Sample of Your Target Market
Email groups are created on the basis of shared interests or any other common factor. Email groups may be composed of people with the same hobby, living in the same area, or with the same occupation.
Whatever the reason an email group had for establishing itself, what’s important is for you to determine whether they can match the profile of your target market. When it does, getting the group hooked to your blog instantly lets you kill several birds with just one click!
Unified Response
Another great thing about tapping on email groups is the kind of relationships members have with each other and how group decisions are made. In email groups, there is always a clear distinction between moderators and ordinary members. When moderators make a decision, members almost always automatically perform a similar action.
If you can manage to convince the moderators of the email group to visit your blog and maybe even link to it, you can expect the members to promote your blog as well. Convince the one that matters and you win all!
Variety
As we’ve mentioned earlier on, email groups are established for varying reasons. It is unlikely, therefore, that you won’ find any email group matching the description of your target market. As such, you should take the time to browse through email group directories. Pay attention to the information they’ve provided for their group and you’ll know whether they’re likely to be interested in your blog or not.
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